Part lecture and part installation, This second part of W.S.G.I.A.G. (When Something Is Good Its Always Goood) highlights the aesthetic variations of incandescent lighting technology.
The lecture happens under a scenography of gallery track lighting activated in a theatrical way: spot lights of deep contrasting colors are turned on and off throughout the lecture by a technician following a script. The abrupt lighting changes occur in contrast to the rhythm of the lecture.
After the lecture, the public is invited to have a drink in a light bulb store, celebrating its “Grand Opening”.
Inside the store, the rather empty space is dominated by a gigantic wooden sculpture “When Something Is Good, It’s Always Good,” again, as in part one, an artwork appropriated from fellow artist Augustin Grenèche. This time Augustin’s sign is re-built in a larger scale and light bulbs are added.
Just below the sign, is a big bin displaying the light bulbs for sale, separated into three categories: 50 cents, 1 Euro, and 3 Euros. People are invited to select light bulbs from the bin and present them to the light bulb salesman. The salesman tests each light bulb in the light bulb tester. After observing how each light bulb works, the customer can then buy the light bulbs, often with a significant discount.